what you may not know...
John and Matt Edde have more than a decade of experience in video/ digital content, ranging from producing feature documentaries to directing music videos for some of the world's top talent. They even co-founded a music-tech startup called VideoBomb, which is a mobile app that allows users to put themselves into almost any video clip (music videos, movie clips, TV clips, etc).The brothers studied Film and Television Production at the prestigious School of Film and Television at Loyola Marymount University in Los Angeles, where they graduated in 2009.
One of their earliest successes came while they were still in college, when they were tapped to aide in a groundbreaking new internet-based docu-series for the brotherly trio, Hanson. After their separation from Island/Def Jam, three-time Grammy nominated, multi-platinum artists formed their independent “3CG Records”. The Edde Brothers joined the team to collaborate on the critically-acclaimed “Taking the Walk” iTunes podcast chronicling the process, which skyrocketed to become the number one downloaded podcast in its debut week. Through their experience working with Hanson, Matt and John developed a unique ability to produce groundbreaking and innovative content that marries music with video, in a time when the consumer was shifting their look toward online, digital consumption.
Shortly after graduation, when faced with a failing economy, the two packed up their car and headed east, on what would be their greatest entrepreneurial endeavor yet. Landing in Music City - Nashville, TN, the Edde Brothers took root in what was then a bubbling under video scene. It didn't take them long to land directing roles on music videos for the likes of Big & Rich, Jon Pardi and Hunter Hayes, as well as documentary and promotional work with acts like Kenny Chesney, Brett Eldredge and many more.
The brothers have also found success in feature documentaries. While still full-time students, a documentary they co-produced, “Facing the Fat” was honored at the Chicago United Film festival in 2009 and the Los Angeles and New York United Film Festivals in 2010. On the music side, they have expanded their documentary repertoire to include a follow-up feature documentary with Hanson titled “Re-Made in America: The Making of Anthem” along with a project with three-time ACM Vocal Group of the Year nominees, Randy Rogers Band, and a three-part documentary with ACM New Male Vocalist of the Year, Jon Pardi.
In 2015, the Edde Brothers struck out into the tech world when they co-founded VideoBomb with fellow entrepreneur and co-founder Chad Marcum. The app, currently available on the Apple App Store is gaining recognition with stars like Hunter Hayes and Hayley Orrantia (ABC’s The Goldberg’s) who have recently shared VideoBombs on social media.
Looking to the future, The Edde Brothers see vast opportunity in emerging tech. As the cell phone gets ever more powerful; brands, artists and creators alike are looking for new and creative ways to push their content. New platforms are paving the way for entirely new styles of digital consumption, to which the industry as a whole must adapt… and The Edde Brothers hope to lead that charge.